Y. ELEVEN

SPORT AND MEDIA

WHAT WE DO

We transform
Heritage into legacy,
Potential into success,
Familiar into iconic.

Y11 is a diversified sport and media investment house, working with founders and their teams to maximise potential and reach collective goals.

60+ MASS PARTICIPATION Active Lifestyle EVENTS

3 Professional Rugby CLUBS

38 football academies, camps, tournaments and licensees

OUR FOUR VERTICALS

Professional Rugby

Active Lifestyle    

Soccer Development

sports marketing

The y11 way

At Y11, we speak Three languages; sport, Strategy and finance

Y11 connects communities across the globe through the power of sport. What sets us apart is our unique blend of expertise as ex-athletes, sector operators, and brand strategists, which enables us to bring deep understanding and passion to this extraordinary industry. 

We have developed a reputation for seeking unique high potential investment opportunities in sport and working with existing stakeholders to maximise value through a global appreciation for community, branding, tech and data.

GROWTH
INCUBATOR
We’re experts at applying our unique IP across existing and new assets to drive impactful growth at scale.
COMMERCIAL
POWERHOUSE
We harness the power of owned data to drive value for partners, customers and some of the biggest brands in the world.
HOUSE 

OF BRANDS
Our goal is to be the world’s most innovative sports investment group, synonymous with excellence and expertise.

OUR APPROACH

STRATEGY
Understanding all stakeholders and the market threats and opportunities of each portfolio investment.
EXPERIENCE
Best in class, digital and in-person experiences for participants and fans.
‍
DATA
Single data repository to help better understand, better promote and better commercially, leverage the portfolio
CREATIVE
Investing in performance creative that drives value, creates connection and promotes function. 
COMMUNITY
Actively growing our audiences and engaging them year round through sport and genuine value exchange.

OUR APPROACH

STRATEGY
Understanding all stakeholders and the market threats and opportunities of each portfolio investment.
CREATIVE
Investing in performance creative that drives value, creates connection and promotes function. 
EXPERIENCE
Best in class, digital and in-person experiences for participants and fans.
COMMUNITY
Actively growing our audiences and engaging them year round through sport and genuine value exchange.
DATA
Single data repository to help better understand, better promote and better commercially, leverage the portfolio

MORE ABOUT US

UNPRECEDENTED PASSION

Y11 operates on an 80/20 ratio: 80% professional business and discipline, 20% passion. We prioritize projects we're passionate about, believing this 20% adds immense value to the entire endeavor. This passion directly enhances the end user experience and secures loyalty from athletes, participants, fans, and players.

SOCIAL IMPACT & RESPONSIBILITY

All sports businesses throughout our portfolio have an impact on health and wellbeing, community, social responsibility and environmental impact. Sport is much more more than a business and a set of numbers. It matters to people’s lives.

SHAREHOLDER SENSITIVE

We prioritize our investors' returns with unwavering diligence in our evaluation, execution, and control processes, even within specialized sectors like sports. However, we also prioritize investing for the maximum benefit of all stakeholders and the community. This balanced approach is what gives Y11 its competitive advantage.

TALENT DEVELOPMENT

If you are a part of Y11, you will grow through the experiences and values of the organisation, empowered to realise your ambition. Y11 has a growth mentality for its people as well as its investments.